Video Games: The Boomer Gamer Boom
- With the holiday season approaching, many people are looking forward to extra leisure time. For decades, video gaming has been associated primarily with youth.
- Occam’s tracking of technology and consumer behavior trends shows a more nuanced picture. While 93% of Gen Z and 90% of Millennials report playing video games, comprising the majority of players, Boomers’ participation has risen from 52% in September 2024 to 58% in October 2025, making them the fastest-growing group in the space. Mobile gaming appears to be driving this growth, with more Boomers reporting that they use smartphones to play video games (data available upon request).
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